New CFO for Future Thinking

UK-based Future Thinking has appointed Steven Forrest as Group CFO. He replaces Jason Stark, who left the company last month after less than a year in the role.

The group combines qual and quant market research with data science, behavioural economics, machine learning and advanced analytics to predict customer behaviour. In addition to Future Thinking, with offices in the UK and France, it includes Bulgaria's GemSeek and Dutch firm cQuest, acquired together three years ago.

Forrest (pictured) joins the group after eleven years at global customer experience design consultancy Start, where he served as Group CFO. Prior to this, he was Finance Director at Landor and Associates in Advertising Limited, having previously been Group Financial Controller at Portland Outdoor Advertising (now WPP-owned Kinetic).

Group CEO Jim Stevenson says of the hire: 'Steven brings a wealth of experience as CFO from a range of media and design businesses, with a proven track record at a global level. This will prove invaluable as we identify strategic growth opportunities, to ensure the group remains at the forefront of digital transformation within our industry, here in the UK and around the globe'.

Web site: www.futurethinking.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.