IgnitionOne Launches Customer Data and Media Consultancy

Digital marketing technology firm IgnitionOne has launched a customer data and media consultancy which will offer data integration, audience management, paid media management, ad operations, creative and analytics.

IgnitionOne was formerly part of Japanese ad giant Dentsu, but was bought out by management in 2013. The firm's Customer Intelligence Platform (CIP) enables marketers to find, value and engage their best customers in order to maximize digital marketing results, and its technology provides real-time insights to support omnichannel engagement.

Supported by a dedicated team, the new consultancy will provide full managed services to help clients optimize their use of the CIP to focus on analysing insights from their customer data. Services offered include unification of disparate customer data sets, audience modeling, and message sequencing. The team will also support the targeting of online ads; and personalization across channels including display, social and e-mail. In addition, the team will help with reporting and analytics, as well as multi-touch attribution.

Will Margiloff (pictured), CEO at IgnitionOne, comments: 'Through this consultancy, our clients receive the guidance and expertise of some of the most knowledgeable, most strategic minds in the industry, driving the success of their overall business performance every step of the way. As more and more marketers are looking to bring services in-house, the consultancy will help mitigate their reliance on agency partners.'

Web site: www.ignitionone.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.