Qualie Raises $1m as Insights Platform Launches

In Australia, MR start-up Qualie.com has closed a $1m seed round as it rolls out a beta version of its video insights platform.

Founded in 2017 by Sydney-based MR industry execs Rob Marjenberg and Ainslie Williams, together with founding CTO Steve Ford, Qualie's software-as-a-service (SaaS) MR platform uses a proprietary set of ranking algorithms called 'Compelling Consensus' (ComCon) to curate video feedback on any question. ComCon combines video-based insights with quantitative data, and the firm says it is often used as a replacement for traditional focus groups.

New investment comes from former 'Australian of the Year' and CSIRO Chairman Simon McKeon; legal silk Michael Borsky QC; former global co-lead of McKinsey & Company's Growth Practice Mehrdad Baghai; and former Australian Head of Survey Monkey and Dropbox Tony Ward, with participation from Catapult Sports co-founder Igor van de Grindt. The new figure adds to the pre-seed round of $750k.

Williams comments: 'As founders we are passionate about using technology to make market research faster, more accessible, and better. Qualie is the result of this passion, and we really believe it has the potential to become an Aussie version of the Qualtrics success story. I know everyone involved in the business shares this belief.'

Web site: www.qualie.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.