W20 Creates Global Privacy Leadership Role

Analytics-driven marcoms specialist W20 has promoted Dan Linton to the newly created role of Global Data Privacy Lead, responsible for providing clients with strategic counsel regarding GDPR.

San Francisco-based W2O, which has fifteen offices across the US and EU, applies proprietary analytics models, methodologies and approaches to the design of communications and marketing strategies for healthcare clients. Linton (pictured), who joined two years ago as MD, Analytics, has more than twenty years of experience in marketing sciences and digital analytics on the agency and client side. Before joining, he was Global Digital Analytics Manager at Intel Corporation; and he worked for Cardinal Path as Group Director, Digital Marketing Intelligence; and Critical Mass as Marketing Science Group Director.

In his new role, Linton will conduct privacy training sessions, implement web site cookie management and consent technology platforms, and develop privacy-by-design products and services for the firm and its clients.

CEO and founder Jim Weiss comments: 'The regulatory environment in the United States is only getting more complex, with individual state legislation being proposed with some regularity. Dan will be a critical advisor to our clients as he has the necessary credentials to work with our leadership on establishing an industry-leading approach to data management. Dan and his team will not only help the firm and our clients navigate that complex ecosystem, but also serve as internal counsellors to our account teams, which are consistently on the front lines with clients working to comply with the latest privacy legislation'.

Web site: www.w2ogroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.