In London, online community specialist C Space has launched a suite of solutions called 'Customer as a Service' (CaaS), which combines multiple sources of data, technology and commercial consultancy to understand the customer and place them at the heart of the organisation.
Omnicom-owned C Space offers services including private online communities, in-person live events, visual storytelling, co-creation workshops and business consulting. The firm has 450 employees, based in its headquarters in Boston and offices in New York, San Francisco, Japan and Mexico City.
The new CaaS solutions have been designed to embed the customer into business decisions, integrating insight and research tools and approaches from the worlds of business consulting, communications, customer strategy, and above the line advertising. According to the firm, the solutions help clients solve business challenges from in-the-moment decision making, improving customer experience outcomes, new product development and new marketing strategies, through to organizational change.
UK MD Kathryn Blanshard (pictured) comments: 'Our clients have never had more data on their customer. Using that data as a competitive advantage to drive growth takes integrating a range of customer sources to provide a clear and connected customer 'so what?' Single-service solutions from agencies no longer cut it. CaaS offers a holistic customer understanding to our clients everyday at speed and scale'.
Web site: www.cspace.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.