In the US, full-service research consultancy Reach3 Insights has hired entertainment sector researcher Melva Benoit for its newly created position as Head of Media and Entertainment, tasked with leading the firm's presence on the West Coast and leading its Los Angeles office.
Part of Reid Campbell Group and a sister company to Rival Technologies, Reach3 uses immersive, in-the-moment research designs and digital storytelling to deliver experiential insights. Benoit (pictured) joins after founding insights and solution company Marian Dupree Group. Prior to this, she worked for Fox Broadcasting Company as SVP, Analytics Innovation Research and Strategy, leading the entertainment research team on both the East and West Coasts. Before this, she held senior research roles at NBCUniversal, MTV's Nickelodeon, Disney, Comedy Central and Turner Broadcasting.
Matt Kleinschmit, CEO and founder of Reach3, comments: 'Melva has a long history of delivering strategic insights that transform media brands. Her track record in leadership, business strategy and audience insights is nothing short of exceptional. Our conversational approach to audience research is getting a lot of interest from media companies as they look to deepen engagement and connections - Melva is joining our team at a crucial time.'
Web site: www.reach3insights.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.