Recently formed group STRAT7 has launched a specialist business strategy offering called STRAT7+, based in Stockholm. Martin Hörnqvist, former CEO of toymaker BRIO, joins to lead it.
STRAT7 was launched in April by data and analytics agencies ResearchBods and Bonamy Finch together with start-up LiFE. Building on existing group capabilities in data collection, analytics and insight, the new STRAT7+ business will support companies which want to create and deploy a strategic brand and insight-driven growth plan.
Hörnqvist (pictured) joins from Weber Shandwick-owned communications services firm Prime, where he served as a Senior Consultant. Earlier, he worked for Swedish toy brand BRIO as CEO, having previously spent a decade at Electrolux - initially as Director of Consumer Insight and latterly as VP, Head of Market Driven Growth.
Barrie Brien, CEO at STRAT7 comments: 'We're delighted to have Martin and his team on board as we continue to bolster the STRAT7 group offering. They bring a wealth of strategic experience and knowledge to our existing data collection, analytics and insight capabilities'.
Web site: www.strat7-group.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.