Gimbal Launches 'Trends' Foot Traffic Analytics Platform

Mobile engagement platform Gimbal has launched a location and foot traffic analytics platform called 'Trends', to provide a view of consumers' physical-world behavior over time.

Gimbal's platform combines macro-location geofences and micro-location beacons with a cloud-based solution to help users build, manage, and analyze location-based mobile experiences. Its new Trends platform aggregates visitation patterns of brands and retailers across nearly five million locations, and then identifies and highlights shifts in market share and consumer preferences within retail, grocery, finance, QSR, and other verticals in North America.

Using the solution, marketers can refine their analysis by date range, region, state, brand category, sub-category, and more, all in real-time via web-based dashboards, enabling teams to understand the types of activities consumers engage in prior to and after visiting a specific location, as well as the places they have high and low affinity for. Trends also uncovers how seasonal patterns impact dwell-time and frequency of visitation.

Commenting on the launch, COO Matthew Russo (pictured) said: 'Trends empowers businesses to understand not only what happened in the past - but why. It also helps them make more informed decisions about what is likely to happen in the future and the actions they should take to reach consumers more effectively.'

Web site: www.gimbal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.