Omni-channel TV advertising and analytics platform Innovid has announced the acquisition of ad creative optimization software firm Herolens.
Innovid helps clients personalize, deliver and measure ads across a broad range of digitally enabled channels, including TV, video and OOH, and says the buy expands these capabilities to include display formats alongside its TV, video, and social solutions. The firm has twelve offices across the Americas, Europe and Asia Pacific.
Its new acquisition, Herolens, is headquartered in Latin America, has around 40 employees, almost all in its product and engineering team, and is used by clients as a central hub for digital asset management and dynamic creative customization, as well as display ad serving. All staff, including co-founders Alan Karpovsky, Cristian Pereyra, and José Galindo will join Innovid, which will continue to operate its LatAm HQ in Buenos Aires. The firm will also have representatives in Mexico and Columbia.
Zvika Netter, CEO and co-founder of Innovid, comments: 'As brands look to own their data for a single view of the consumer and seek a global independent alternative to the single stack solutions provided by the duopoly of Google and Amazon, Innovid is the only leading alternative for large TV advertisers because of the depth of our offering in TV and the breadth of our offering that is now omni-channel'.
Karpovsky, Co-CEO of Herolens praises Innovid's 'video expertise, first-to-market interactive and data-driven television formats, accredited measurement in OTT and dynamic capabilities across social platforms'. Co-founder Galindo adds: 'From their leading innovation in connected TV to their consistent recognition as a best place to work, Innovid has a culture and commitment to excellence that resonated with us'.
Web site: www.innovid.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas.