Woolger Leaves Chime for Kantar CX Role

Kantar has appointed Chloe Woolger as Commercial Director in its Customer Experience (CX) team, based in its London headquarters and reporting to Tim Pritchard, MD of CX at Kantar UK.

She joins from Chime's Watermelon Research, where she was Marketing Director for three years, following four and a half years in marketing and client services roles at Chime Insight & Engagement (CIE). She also spent two years at Opinion Leader, and earlier in her career worked for six years in customer service in the automotive sector, for BMW and Jaguar dealers.

In her new role, Woolger will work closely with Kantar's UK marketing team to develop Kantar's go-to-market strategy for CX, managing client and business development activities; and to strengthen its partner ecosystem, working with Medallia and Qualtrics.

Pritchard says of the new arrival: 'We are pleased to welcome Chloe to a growing, successful team. Over the last 18 months, we have secured over £20m in new CX contracts including client wins such as Bupa, Hyundai, Virgin Atlantic and Virgin Holidays and most recently Post Office and Nationwide Building Society. Her appointment will drive the business forward, helping to maintain Kantar's reputation as a global centre of excellence for customer experience management, and ensure our long-term commercial success'.

Web site: www.kantar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.