Simulmedia and Kochava Partner for TV Ad Targeting

Audience-based TV advertising firm Simulmedia has partnered with mobile attribution platform and data marketplace host Kochava, allowing clients to target mobile consumer audiences based on the networks, dayparts and programs they watch.

Kochava's analytics platform is used to target audiences and measure campaign performance, and features rich mobile data analytics and tools, real-time customizable visualizations and 'robust' segmentation options; while new York-based Simulmedia, which raised $29m in a Series E round of funding in June, is a TV ad platform combining data science and experienced advisors to provide and act upon rapid audience and TV campaign insights. The combination promises marketers a precise view of target users' viewing habits, including most popular programs, networks, days and dayparts, via the Kochava dashboard.

According to Simulmedia CEO and founder Dave Morgan (pictured), 'There's no one company that knows more about mobile users and usage than Kochava. As mobile acquisition costs increase, we're excited to give marketers an affordable, scalable and fast TV alternative to reach their consumers'. Charles Manning, CEO and founder of Kochava, comments: 'We are partnering with Simulmedia to address a critical marketing problem for the first time: how to understand the relationship between broad-based mobile consumption and linear TV'.

Web sites: www.tvplusmobile.com and www.kochava.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.