Ad and brand research firm Hall & Partners has appointed Stacy Vaughn as Managing Partner of its US healthcare team, and Beth Stagg for the same role in Europe.
The company, which is a part of Omnicom's Brand Consulting Group, has a team of 100 specialised execs who combine insight with experience across different disease and healthcare disciplines. The division supports pharmaceutical and healthcare brands, charities, start-ups, biotechs, device and diagnostic companies.
Vaughn joins with a 25-year background in planning, strategy and insight, working both agency and client side including spells at Novartis and Bausch + Lomb, and more than five years at GfK Healthcare. Her career has focused on understanding human behaviour for the purpose of optimising pharmaceutical communications. Stagg has more than fifteen years' experience in healthcare marketing gained at agencies including TBWA\WorldHealth and Evoke, having started her career at Omnicom. She has worked across the healthcare spectrum and brings expertise in oncology, immunology and rare diseases, as well as patient engagement and corporate brand strategy.
Global CEO of Health Lee Gazey comments: 'We are delighted to welcome Stacy and Beth into the fold at such an important time. Few industries are undergoing more profound changes than healthcare. While data and insight remain crucial ingredients in this new digitised world, strategy is fast-becoming the currency for extracting and unlocking growth for our insight clients across the globe'.
Web site: www.hallandpartners.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.