GroupM's Essence Expands Across China

GroupM's data and measurement-driven media agency Essence has announced the expansion of its services across China.

Essence combines data science, media and customer experience skills to help clients build connections between brands and consumers. Earlier this year, it launched an innovation, research and development hub called Essence Global Ventures (EGV), to help develop its 'product proposition'. Essence now operates in seven countries across eleven offices in APAC.

The business says it plans to help companies in China transform their approach to marketing with consulting, strategy, creative, media planning and media activation services. Benjamin Wei (pictured), MD, China at Essence, will lead local operations across offices in Beijing and Shanghai, supported by GroupM. Wei first joined GroupM China in 2010, setting up its first centralised mobile business unit to deliver creative and media solutions to brands. Two years later, he established GroupM's digital media innovation and thought leadership hub mLab in Beijing, and most recently as MD, Mobile, he led the relaunch of GroupM China's mobile unit.

GroupM and WPP China CEO Patrick Xu comments: 'In an increasingly fragmented, complex and algorithm-driven ecosystem, the role of data and technology will become more critical. With a DNA that unites both data science and creativity in enabling business growth, we are very excited about the future that Essence will build for brands in China. Moreover, I believe Benjamin will be an outstanding leader to his team and a great partner to our clients'.

Web site: www.essenceglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.