Kantar has been awarded the contract to deliver national radio ratings currency in Sweden for the four years commencing on 1st August 2020.
The group has been providing a radio ratings service in Sweden since 2005. As part of the new contract, which will incorporate technical measurement of podcast and on demand audio, Kantar will issue 1,500 panellists with a personal RateOnAir Meter - developed and operated by Médiamétrie in France - and undertake CATI interviews with more than 30,000 panellists per year over the four-year period.
The service will deliver minute-by-minute ratings across Sweden's national radio networks, whether live or time shift on FM, web or DAB platforms. Measurement of local radio using the CATI panel will deliver ratings of local radio stations with five-minute granularity. Integrated into the service is a headphone solution, together with new data science features. This research design supports the creation of a unified currency of local and national radio - which Kantar claims makes the Swedish radio market one of the most advanced in the world.
Christer Modig (pictured), CEO NENT Group Radio AB, comments: 'We are pleased to have achieved a measurement of radio listening that is future-proof and can capture radio listening in an increasingly complex world. By showing a unified picture of radio listening - regardless of platform - I am convinced that our customers will see the medium of radio as an even more relevant advertising medium, while at the same time giving us the opportunity to more precisely drive our own program strategy into the future'.
Web site: www.kantar.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.