Customer experience and analytics specialist Accenture Interactive is planning to acquire French marketing analytics and consultancy firm Sutter Mills. Terms of the deal have not been disclosed.
Sutter Mills is headquartered in Paris with an additional office in Milan, Italy, and provides consulting and implementation services designed to enable clients to improve customer insights, increase the efficiency of their marketing strategies, and drive higher returns on marketing investments. Earlier this year, the firm launched a 'Consumer Insight Lab', bringing together expertise in qual studies and data analysis to understand consumer expectations, including creation of tailored offers and the implementation of customer journeys.
According to Accenture Interactive, the buy would strengthen its own ability to help brands, in France and throughout Europe, to use data to develop innovative marketing strategies, while enabling companies to create hyper-relevant experiences at scale across all customer touchpoints.
Sutter Mills would mark the second acquisition made by Accenture Interactive in France, following the 2017 acquisition of French digital commerce agency Altima. Founders Guillame Cardon, Olivier Mazeron and Xavier Cardon, commented: 'We created Sutter Mills to be a key business partner for companies by combining a deep understanding of their strategic business issues with strong expertise in adtech, martech, data analysis and artificial intelligence. Joining Accenture Interactive would be a fantastic opportunity for our teams to develop their expertise on larger scale and global initiatives, and we are excited about the new opportunities it would bring'.
Web sites: www.accentureinteractive.com and www.suttermills.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.