B2B International Expands to Boston

Business research provider B2B International has opened an office in Boston, Massachusetts.

Owned by Dentsu Aegis the firm offers a broad range of services include branding research and competitive intelligence, along with employee surveys, customer experience/VoC, decision journey research, and product/pricing and value analysis. The company's North American head office is situated in White Plains, NY, and it also has US offices in Chicago, while internationally it has bases in Manchester, where the firm was founded; and in London, Dusseldorf, Singapore, Shanghai and Beijing.

Commenting on the expansion to Boston, Julia Doheny (pictured), President of the North American business, said: 'It made sense to be on the ground in this center of excellence that ranks so highly as an innovation hub, as we continue to support major b2b brands in becoming best in class. We look forward to working more closely with clients in the New England area and are excited about what the future holds'.

Web site: www.b2binternational.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.