Dynata has launched a platform integrating market research, advertising and marketing solutions which it promises will simplify 'every step in the insights lifecycle' - from audience selection and survey creation to analytics and reporting.
Dynata, which was previously known as Research Now SSI, taps ongoing research relationships with more than 60 million opted-in consumers around the world to compile data comprising 2,700 attributes. The new Dynata Insights Platform is designed to help marketers build insights, drive marketing campaigns at scale, and measure their effectiveness. It simultaneously allows connectivity to clients' data or third-party data assets, and with 'Plug and Play' accessibility, the platform can be connected to existing in-house tools.
Today's launch is the first half of a two phase roll-out, with the next release set to include Dynata's advertising solutions for campaign targeting, activation, effectiveness, and optimisation, all within one connected platform. CEO Gary Laben (pictured) comments: 'By delivering a next-generation solution that allows clients to access every element of our portfolio, how and when they want, we're driving faster insights that will lead to better business decisions. Dynata Insights Platform demonstrates our vision: To bring technology and the voice of customer to the entire marketing continuum, from strategy, innovation, and branding to advertising, measurement, and optimisation'.
Web site: www.dynata.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.