Screenvision Launch to Enhance Movie Audience Data

New York-based cinema advertising specialist Screenvision Media has launched the Smart Network, which uses proprietary 'Movie Pixel' content recognition technology to aggregate audience information and link it to purchasing behaviour.

The Network is integrated across the company's 15,000 screens in more than 2,300 theatres across the country, and promises companies the ability to leverage campaign and movie-specific audience data to engage with moviegoers. It can also predict movie-going behaviors helping advertisers run 'smarter, more precise on-screen and now, digital campaigns at scale'.

Chief Revenue Officer Katy Loria (pictured) comments: 'Screenvision is leading the charge to transform the biggest screen in media to the biggest digital screen in media. Our proprietary Movie Pixel technology extends the value of the moviegoer beyond the theatre experience through digital frequency, something that was never possible before. We are excited to unlock the full potential of cinema advertising'.

Web site: www.screenvisionmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.