Sabio Adapts 'App Science' for Connected TV Viewer Reach

In Los Angeles, technology and media company Sabio has launched a solution called App Science TV, to reach connected TV (CTV) viewers by matching mobile device IDs at the household level.

Sabio's proprietary machine learning platform App Science analyzes the app ecosystem, locations, and other consumer behavior from more than 300 million mobile devices, to understand who individuals are and to predict their behavior and responsiveness to ads. The firm then adds this information into its ad server and audience management platform APEX, to help targeted ads reach the users most likely to engage with a brand on their smartphones.

The company has now used its approach to apply app intelligence to CTV, improving targeting through connected TVs. Joe Camacho (pictured), Sabio's co-founder and CMO, comments: 'App Science TV represents an unprecedented opportunity for brands to utilize the power of data to serve highly-targeted ad units on both TV and mobile formats to improve campaign performance and ROI.'

Headquartered in Silicon Beach, with seven offices worldwide, the firm is online at: www.sabiomobile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.