GlobalWebIndex Launches Global TV Campaign Solution

Audience insights firm GlobalWebIndex has launched 'TV Reach & Frequency', offering media planners the ability to plan TV campaigns across 44 international channels in 42 markets, and target niche micro-audiences using over 40,000 attributes on each Internet user.

London-based GlobalWebIndex combines survey and analytics data, maintaining a global panel of more than 22 million connected consumers, used to create more than 40,000 data points on the behavior and perceptions of Internet users around the world. This year it added profiling of 17,000 professionals across 10 global markets and 40 industries. The company has offices in New York, Prague and Athens and employs more than 250 people, with plans to double this by 2023.

The new service queries data from the company's global panel about how frequently a channel is watched, at what times of day and the average time spent watching the channel during each daypart. Uses include media impact assessment and competitor comparison.

Chief Research Officer Jason Mander (pictured) comments: 'Our new solution allows media agencies and brands to run successful international TV campaigns - from concept through to activation and measurement... Having globally harmonized data at your fingertips replaces the guesswork. Clients and prospects get a true view of who their campaign could reach, and sales reps get the insights they need to back up their ideas. In a wider sense, this marks an important shift for TV advertising into the digital age, through data innovation'.

Web site: www.globalwebindex.com/tv-reach-and-frequency .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.