UK and US Analytics Firms Merge

Marketing analytics firms Marketscience Consulting and Truesight Consulting have announced a merger, forming a single entity to be known as Marketscience. The two, based in the UK and US respectively, have worked in an exclusive partnership for the last two years.

Marketscience was founded in 2012 by Dr. Peter Cain, while Truesight combined the talents of David Dixon & Sebastian Shapiro, who established it in 2017. The existing partnership deal allowed the firms to unify and advance their 'academically rigorous' analytic offerings, increase scale, and expand resources, winning clients including Intel, Intuit and Vodafone.

The unified firm boasts close relationships with the academic community, and says it will work with clients looking for analytics on either a Do It Yourself (DIY), Do It For Me (DIFM) or Do It With Me (DIWM) basis. Its three main offerings will be consulting for marketing analytics and advanced dynamic marketing mix modeling; software, via proprietary Marketing Mix Modeling (MMM) platform Marketscience Studio; and an academy training clients to internalize their analytics practice, and providing course material for colleges. The merger should give a particular boost to the development of Marketscience Studio.

Managing Partner Dixon says of the move: 'As we continue to modernize and improve our service, our focus always has and will remain the work we produce. Our shared vision on the need for a managerial economics service is what drives our commitment to further propel client's business analytics'; while Shapiro says the merger enhances the firms' ability to deliver 'highly actionable marketing analytics at speed'. Cain says the 'real excitement' in the news is 'Bringing an economic rigor behind commercial decisions to a wider client audience'.

The combined company employs 35 professionals and is headquartered in New York, with offices in L.A., the UK and Delhi.

Web site: www.market.science.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.