Ad Targeting Firm Appier Raises $80m for Global Expansion

Taiwanese artificial intelligence-led ad targeting company Appier has raised $80m in a Series D round of funding, which it plans to use for product innovation and to fuel plans for global expansion.

Appier offers cross-screen, right-time targeting solutions to help brands and retailers improve customer engagement, predict purchasing and improve conversions on their sites. Since 2018, the company has acquired two start-ups: 'segment-of-one' marketing personalisation and automation platform QGraph and emotion intelligence provider Emin, which uses artificial intelligence to identify which customers will 'definitely' make a purchase and those who 'definitely will not'. Following the integration of these two businesses, Appier now has more than 400 employees across fourteen offices in twelve markets.

New funding comes from TGVest Capital, HOPU-Arm Innovation Fund, Temasek's Pavilion Capital, Insignia Venture Partners, JAFCO Investment and UMC Capital; bringing the total funding to date to $162m. CEO and co-founder Chih-Han Yu (pictured) comments: 'Our latest investment brings with it new shareholders whose growth-stage experience will help us to scale faster towards our ultimate goal of revolutionizing the way enterprises adopt and leverage AI to grow, remain competitive and manage continuous business transformation.'

Web site: www.appier.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.