San Francisco-based mobile segmentation and analytics specialist Swrve has launched a 'churn propensity' score, to help businesses increase retention rates, and maximize customer life time value and revenue.
Swrve analyzes data from more than fourteen billion touchpoints using industry specific algorithms and models which generate a score for each user interacting with a brand - whether on mobile, web or digital TV platforms. This 'churn propensity score' indicates how likely each user is to stop interacting with a particular app: and can be used alongside other behavior and signals to create and deliver targeted retention campaigns.
Chief Product Officer Lisa Cleary (pictured) comments: 'Swrve's flexible propensity scoring model enables marketers to segment customers and trigger engagement based on a combination of their churn propensity score and other behavioral data points. Our granular targeting capability is unique in the market, and allows for marketers to create more effective retention campaigns, with relevant content delivered to their individual customers in real time'.
Web site: www.swrve.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.