Ipsos has rolled out its behavioral science-based Duel screening solution in the UK, France, Germany, Italy and Spain, through its Ipsos.Digital self-service research platform.
Launched last month, Ipsos.Digital provides access to the group's online panels of consumers and 'other publics', enabling users to identify their sample - either targeted at a specific audience, or representative of the general population - and then launch their study in just a few clicks. Automated online and exportable reports are then received within a matter of hours, through dashboards, native PowerPoint, PDF and a cross tabulation tool.
Now available on the platform, Duel is already used in the US to assess the potential of claims, varieties, names and visuals for any marketing proposition, across all product categories. The solution provides a gamified experience for respondents, with the survey identifying the 'winning' proposition and eliminating those that do not appeal to consumers.
Jiongming Mu (pictured), SVP Global Innovation Solutions, comments: 'We know that many marketers believe their innovations would be stronger if they were driven more by real consumer insights. Which is why Duel engages consumers in a way that closely mimics the decisions real people make, set in a realistic environment and pitted against competing brands'.
Web site: www.ipsos.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.