M1 Data & Analytics Debuts Demographic-based LocationIQ

In the US, data aggregator M1 Data & Analytics has launched a solution called LocationIQ, to enable marketers to identify consumers who visit specific locations while gathering full contact and demographic information from those individuals.

Florida-based M1 Data & Analytics helps clients target and connect with their most responsive customers, by tapping into more than 130 demographic, lifestyle and interest segments. Its new LocationIQ solution provides 300+ attributes on the consumer - including name, postal address, e-mail address, home and ownership status, income, political party support, and more. According to the firm, through the tool, marketers can attribute advertising performance by knowing which campaigns drove traffic in-store; while also accessing data sets on those who visit competitors' stores.

CEO Russell Gentry (pictured) comments: 'LocationIQ is often compared to other solutions that have been around for years that are digital display re-targeting in nature, the differences are night and day. The most exciting difference is that LocationIQ provides marketing teams with full consumer information which allows for data teams to market to consumers in a more relevant manner using content that is more applicable to them and not a batch approach.'

Web site: www.getm1data.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.