YouAppi Unveils ReAppi Retargeting Solution

San Francisco-based mobile marketing platform YouAppi has launched a user retention solution called ReAppi, a purpose-built retargeting system tapping three years of retention campaign best practices.

The firm's platform allows clients to acquire and re-engage users, and optimize performance beyond the install according to KPIs such as ROI, CPA, Return On Ad Spend and Cost of First Purchase. It describes ReAppi as a fully managed programmatic app retargeting solution which reactivates recent installs and other upper funnel intents including app engagements, tutorials and registrations.

Users can continuously monitor campaign incremental lift according to revenue, conversion rate and user LTV (life time value) based on the performance of the test group (users exposed to the app retargeting campaign) versus a control group not exposed to any ads. Marketers can run any creative unit with ReAppi, and personalized dynamic ads powered by YouAppi's technology enable the serving of optimized, dynamically-created ads to each audience segment with the creative and call-to-action based on behavioral and demographic data.

Hilit Mioduser Ames (pictured), YouAppi's VP of Growth and App Retargeting, comments: 'I joined YouAppi in 2016 as the company increased its focus on app retargeting. After three years of proven campaign success and internal technology development, we're announcing ReAppi, a comprehensive solution for brands, developers and agencies seeking incremental revenue and a greater LTV'.

Web site: www.youappi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.