Ipsos Partners with Alchemy-RX

Ipsos has partnered with recently formed marketing agency Alchemy-RX in a deal which will bring each company's expertise to existing and potential clients, and expand client access to experts.

Launched in February by Unilever's former Head of Strategy Mark Tarchetti (pictured left), Alchemy-RX offers consumer businesses a full range of strategic marketing services to grow both new and existing brands. The firm uses consumer insight and a data-driven approach to develop innovation and brand expansion plans alongside eCommerce transformation.

Ipsos North America Chairman and CEO Pierre Le Manh (pictured right) says the partnership will allow Ipsos to be 'even more effective' at turning insight into tangible growth strategies for clients. Tarchetti adds: 'This mutually-supportive tie-up with Ipsos shows the real advantages that come from working together. I have no doubt that Ipsos' huge success and background in the research market together with Alchemy's proven brand growth models will prove hugely attractive to clients and especially those in consumer goods, private equity and retail sectors'.

Web sites: www.ipsos.com and www.alchemy-rx.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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