Dynata Awarded Patent for Connected Data Capabilities

Online sampling and digital data collection company Dynata has been awarded a US patent for connecting, first, second and third-party data sources. The patent specifically covers the firm's ability to automatically enrich and deliver full profile views of a client's target audience.

Dynata will add its newly-patented capability to the Dynata Insights Platform, which provides access to a wide range of solutions and services to simplify the research process. This platform will now enable researchers and marketers to build insights, drive marketing campaigns at scale, and measure campaign effectiveness with the firm's connected data solutions. In addition, through its new patent, Dynata intends to seek product development and commercialization partners for connected data capabilities.

CEO Gary Laben (pictured) comments: 'This patent paves the way for our clients to connect all of their data, our data, and other data, and create a true picture of who their customers are and what they want. And, because we already have such a large, fully-permissioned first-party asset, the scale at which we can match to different data sets and integrate those data sets into our products and services is superior. That holistic view, driven by instant and easily accessible rich data from multiple data sources, will drive better and faster data-driven decision making and a seamless customer experience.'

Web site: www.dynata.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.