Mobile measurement and fraud prevention specialist Adjust has expanded its operations in Latin America, with the opening of an office in Mexico City.
Founded in Berlin in 2012, Adjust provides analytics and measurement for more than 30,000 mobile apps worldwide, as well as fraud prevention and cyber security solutions. The company employs more than 400 people in sixteen offices on four continents, and in the past twelve months has grown its headcount by more than 150. Earlier this year, it raised $227m in a new round of funding, and acquired AI start-up Unbotify in Tel Aviv.
Adjust has had a presence in São Paulo, Brazil since 2016, where LATAM Sales Director Ricardo Feldman is responsible for growing Adjust's client base and revenue across South America. In addition, Abril Bautista has moved to the LATAM sales leadership team, where she will be focused on driving growth in the Mexican, Colombian, Chilean and Central American markets.
Co-founder and CEO Christian Henschel (pictured) comments: 'Mobile penetration in Mexico is poised to grow exponentially over the next few years, presenting attractive opportunities to invest in the market and help app marketers there unify and safeguard their advertising efforts. With its burgeoning tech scene, Mexico City was a natural fit for us to build on our success in São Paulo and use the funding we received this year to foster global expansion'.
Web site: www.adjust.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.