Former Epsilon President Named SCC Chief

Richard McDonald, the former President of US data company Epsilon, has joined insight-driven creative and technology agency Schafer Condon Carter (SCC) as CEO. He replaces David Selby, who moves to the roles of Co-Chairman and Chief Product Officer.

Chicago-based SCC's work is based on understanding the communities and cultures within which brands compete. McDonald (pictured) joins after seven years at Epsilon, which was recently acquired by Publicis. Most recently, he was responsible for Epsilon's agency business operations and driving client growth. He joined the company in 2012 as SVP of Strategy and Growth, having previously founded New Zealand-based creative communications agency TimeZoneOne.

McDonald takes over as the agency's third CEO in its 30-year history. Selby comments: 'We're excited to have Richard join us at this important moment for the agency. We've helped our clients drive demand through a blend of strategic vision and great creative fueled by human insights. We've also invested heavily in building our technology capability. Adding Richard's deep understanding of tech, data and analytics, as well as his global perspective, will help take our offering to the next level of value for our clients'.

Web site: www.schafercondoncarter.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.