Eyeota Hires SVP Partnerships

Audience data platform Eyeota has appointed Marc Fanelli as SVP of Strategic Partnerships and Development, based in New York and reporting to CEO Kristina Prokop.

Founded in 2010 and operating in Europe, Asia, Australia and the Americas, Eyeota offers an audience technology platform through which marketers, data owners and research companies can access data to understand customers and enhance their marketing strategies. The firm's wide range of partners include YouGov, GfK, Kantar Media, Oracle and Ipsos.

Fanelli (pictured) brings more than 25 years of data-driven marketing experience, most recently from Impact, where he was GM of the Marketing Intelligence Product Suite. He has also led global data and analytics businesses for data providers and agencies including Acxiom, Merkle and Experian; is co-founder and board member of Karlsgate, an identity management platform; and holds multiple US patents for data-driven marketing technologies.

In his new role, Fanelli will primarily focus on deepening the relationships between Eyeota and its key supply partners both locally and globally. Prokop, who describes him as 'one of the foremost and most innovative data and analytics experts within the digital marketing ecosystem', comments: 'Marc's intimate knowledge of the objectives and challenges facing today's data ecosystem will bring a fresh perspective to our team - one that's critical in creating better solutions for our clients and expanding our business'.

Web site: www.eyeota.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.