In the US, media intelligence and communications specialist Cision has announced that CEO Kevin Akeroyd has left the business 'to pursue other opportunities', just two weeks after the firm was acquired by an affiliate of global investment firm Platinum Equity.
Akeroyd (pictured) joined Cision in 2016 from Oracle, where he had served as General Manager and SVP at Oracle Marketing Cloud. Before this, he held senior leadership positions at companies including Data.com, Acxiom, Salesforce.com, RR Donnelley and Jigsaw. While Akeroyd's next career move has not yet been disclosed, Brandon Crawley, Principal at Platinum Equity, has taken on the position of Cision's interim CEO.
The company's software allows users to identify key influencers, develop and distribute content, and measure campaign impact. Last year, it acquired social media insights and management company Falcon.io; PR analytics provider TrendKite, and Unmetric, which delivers insights from social media benchmarking, audience engagement and content performance. A fortnight ago, Cision was sold to Platinum Equity in an all-cash transaction valued at approximately $2.7bn.
Web site: www.cision.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.