Adjust Debuts App Campaign Management Dashboard

Mobile measurement and fraud prevention specialist Adjust has launched a new dashboard product called Control Center, through which marketers can view data across all their apps and campaigns and then act on it.

Founded in Berlin in 2012, Adjust provides analytics and measurement for more than 32,000 mobile apps worldwide, as well as fraud prevention and cyber security solutions. Designed as a cross-app, cross-partner and cross-network dashboard, the new Control Center can handle routine tasks, increasing the number of campaigns one person can manage, and allowing smaller teams to compete with larger marketing departments.

The product is part of the company's third product suite, Adjust Automate; and follows Measure, which focuses on attribution and analytics, and Protect, which encapsulates Adjust's fraud prevention and cybersecurity solutions. Control Center will be available as a separate package for clients and integrated into their existing dashboard, along with an Enterprise version that is fully customizable.

Paul Müller (pictured), co-founder and CTO, comments: 'Mobile is one of the most sophisticated and technical channels in marketing today, but it relies on a huge amount of manual work. The product massively increases the number of campaigns one person can manage, and allows smaller teams to compete with larger marketing departments. With it, the battle will gradually shift from out-spending to out-thinking the competition'.

Web site: www.adjust.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.