Cision and TVEyes Team for Podcast Monitoring Service

In the US, media intelligence and communications specialist Cision has expanded its partnership with broadcast monitoring firm TVEyes, to allow clients to monitor podcast mentions of their brands, competitors, products and people.

Cision customers can now pinpoint brand mentions across 25,000+ top ranking podcasts, including shows from publishers such as NPR, iHeartRadio and ESPN. These podcasts have been added to Cision's content network of more than seven million sources for global online news, blogs, social, print and broadcast. As a result of the TVEyes deal, communications professionals can now track earned media mentions in podcasts and tie this coverage back to business results with earned media analysis.

Brendon O'Donovan, Cision's Head of Global Product Marketing, says the agreement will enable users to track the entire scope of their media coverage. David Ives, founder and CEO of TVEyes, adds: 'We continue to invest significantly in our core broadcast service, and in new product offerings such as our podcast monitoring service. Cision customers will now be able to search and discover new podcast episodes available daily across almost twenty categories and over fifteen languages'.

Web sites: www.cision.com and www.tveyes.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.