TechTarget Launches Active MSP Identification Platform

In the US, B2B tech purchase intent data and services provider TechTarget has launched an SaaS-based platform to help companies identify verified managed service providers (MSPs) who are actively evaluating IT products to purchase and resell.

TechTarget offers access to 140 enterprise technology-specific web sites, and a broad range of custom advertising, branding, lead generation and sales enablement solutions. The firm also has a Research division, which taps into its subscribers' real-time purchase intent data to engage technology buyers and develop a range of new intelligence and reports.

The new 'Verified MSP Targeting' solution, powered by the firm's Priority Engine, offers access to a list of almost 20,000 MSP accounts, validated and cleansed using its Oceanos data management service. Through Priority Engine, tech companies can pinpoint the contacts within this Verified MSP list who are actively accessing relevant content and researching solutions on the TechTarget network; the new solution allows them to send the MSPs targeted market and brand messaging.

Susan Smith (pictured), the firm's Publisher, Managed Service Provider Markets, comments: 'As more end user companies look for 'as a service' solutions to manage their IT infrastructure, there is tremendous demand from our customers to recruit MSPs to resell their products and sell products to MSPs that help manage their business and their customers' infrastructure. TechTarget's expertise in this market, combined with our rich behavioral intent data, helps us guide marketing and sales teams to verified MSPs that they can cultivate as partners and customers'.

Web site: www.techtarget.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.