ISG Adds to Momentum Market Trends Series

In the US, technology research and advisory firm ISG has launched a new market intelligence report series, offering technology and service providers insights and data on the trends shaping enterprise buying decisions.

The new ISG Momentum series aims to help products and services firms make the most of their market opportunities. Produced twice a year, one of the new series - ISG Momentum Sourcing Digest - will provide a collection of market activity, customer spending levels, and contracting trends covering outsources services. In addition, ISG will publish more than a dozen ISG Momentum Strategic Perspective reports each year, offering 'deep dives' on the trends impacting a number of industries and service lines, with insights derived from interviews with ISG execs.

Paul Reynolds (pictured), Partner and Chief Research Officer, comments: 'We are enhancing our ISG Momentum research series in response to direct feedback from our provider clients. The combination of real-world insights and account-level data in our new ISG Momentum reports offer provider go-to-market teams the market intelligence they need to identify opportunity and win in the marketplace'.

Web site: www.isg-one.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.