EMI Launches DIY Sample Platform

Cincinnati, Ohio-based firm EMI Research Solutions has launched a new DIY sample platform called CONNECTOR, promising online sample from a large network of providers sourced via a single, simple dashboard.

EMI works with more than 150 partners in more than 95 countries to provide online sample, using a proprietary sample management platform called SWIFT, and an experienced project team. The new service is based around SWIFT and allows users access to the firm's network of API connected providers, screened via a Partner Assessment Process. Users can select and approach respondents, and manage the survey via a single dashboard. SWIFT features including advanced bot and fraud detection, digital fingerprinting, a feasibility tool and a single set of redirects are all available in CONNECTOR.

EMI, which brought in former Abt Associates and Kantar executive Beth Teehan in February as its new COO, is online at www.emi-rs.com . Teehan reports to CEO Michael Holmes, pictured.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.