Aha! Launches 'Agile' QuickSprint Studies

In the US, online qual research platform Aha! has launched QuickSprint Studies, which helps researchers accelerate their innovation initiatives and concept testing; and provides 'mini-digital ethnographies' for brand strategy as well as 'pulse checks' for cultural events.

The Aha! platform allows users to create and run fully customizable qual studies, and evaluate ideas and communications such as TV ads, print and digital messages. QuickSprint Studies promises results from consumer and B2B studies in a third of the in-field time of a standard online qual study.

In most cases, the firm says, a QuickSprint study can be recruited and completed within a three to five day time range. Rapid recruitment is aided by relationships with qualitative recruiters who will quickly deliver 'vetted, engaged participants'.

CEO Ray Fischer (pictured) comments: 'It is no secret that agile methods are being driven by clients who are increasingly challenged to respond to the marketplace realities in near real time. While none of this is new, the advancement of mobile and other technology has certainly accelerated the ability of market researchers to get in and out of the market quickly and efficiently versus the time it takes to recruit and conduct standard multi-day studies'.

Web site: www.ahaonlineresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.