Karvy and S2C to Develop UI/UX and Ad Testing Tools

In India, full-service agency Karvy Insights has partnered with online survey platform Survey2Connect (S2C), to create a range of UI/UX (user interface/user experience) and ad testing solutions for clients worldwide.

Survey2Connect's platform helps organizations capture feedback at multiple touchpoints, understand it in real time, and deliver insights. The partners will combine S2C's technical expertise with Karvy Insights' research capabilities, to develop co-branded solutions through which respondents can type, talk or visualize answers, and their intent, sentiment and behaviour can be captured. Clients will have access to S2C's DIY survey platform, where they can create their own survey and access a panel of 100 million respondents globally.

Karvy's CEO Sonia Pall says the partnership will provide the best of research tech solutions to those clients looking for the 'next frontier' in information inputs for their market strategies. S2C co-founder and CEO Yash Sultania adds: 'We are very excited to join forces with Karvy Insights. We are impressed with their expertise, attitude and commitment to developing next generation solutions. The future of research is not face-to-face interviews or browser-based forms'.

Web sites: www.karvyinsights.com and www.survey2connect.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.