Lotame Launches Cookie-Free Data Enrichment Tools

Cross-screen data management platform (DMP) Lotame has launched Panorama - a suite of data enrichment solutions that use first- second- and third-party data to create and analyze audiences in cookie-free environments across desktops, mobile devices and over-the-top devices.

Lotame's services include the identification of most valuable customers and the targeting of prospects with similar profiles, while its aiTV suite (Audience Intelligence for Television and Video) enables marketers to plan and measure ad campaigns using behavioral and viewing data. The new Panorama offer is available in two versions, one for marketers and agencies and one for publishers and media companies. Both offer insights, as well as other services for buyers and sellers.

The solution also includes Panorama Insights, a set of curated data tools and analysis for use in segmentation and data modelling, with no cookies required. These tools connect data from more than 250 online and off-line data providers, which Lotame says enables a bigger picture of high-quality audience attributes and affinities at scale. To develop the new products, Lotame has hired a Head of Data, Ruby Brendan, whose experience includes roles at Havas Media, AppNexus and Comscore.

Chief Revenue Officer Jason Downie (pictured) comments on the launch: 'First-party data is a valuable asset, but unfortunately it doesn't provide the scale marketers need. Bridging together customers' online and off-line lives has been a persistent industry dilemma that was made even more complicated with recent browser changes. To solve for this, we developed Panorama which enables a fuller view of activity that is actionable across a connected ecosystem, even in cookie-challenged or first-party-cookie-only environments'.

Web site: www.lotame.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.