Infogroup Debuts AI-led Customer Acquisition Platform

Data and marketing solutions provider Infogroup has launched an Acquisition Platform, which sifts through more than 140 million B2B and B2C prospects' records available through the firm's Data Axle platform, and then uses an individual's known previous behavior to optimize e-mail campaigns.

With data on 74 million consumers and 72 million businesses, the new platform's decision engine uses artificial intelligence and real-time, third-party data in a single platform to provide pre- and post-campaign deployment recommendations, and optimize segmentation and targeting. Services include inbox placement measurement, campaign monitoring, deployment strategies, and issue resolution if a mailing is blocked or blacklisted.

CEO and Chairman Michael Iaccarino (pictured) comments: 'Our Acquisition Platform's AI learns from each event and applies that learning across Infogroup's entire database. Artificial Intelligence is only as good as the data that powers it, and with Infogroup's 140 million 'emailable', human- and machine-verified business and consumer records, updated in real-time through our Data Axle platform, we're pleased to help our clients find the best prospects'.

Web site: www.infogroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.