AnyMind Launches Social Media Profile Tool

Singapore-based tech company AnyMind Group has launched a tool allowing marketers on the CastingAsia influencer marketing platform to analyze and track their brand's social media profiles.

AnyMind Group operates across the marketing, entertainment, HR and direct-to-consumer industries from seventeen offices across Asia. Its new solution will enable marketers to control their social media and influencer marketing assets through a single platform, with Instagram profiles the first launched. Users will be able to view insights around their brand's social media accounts including actual figures and growth rates of followers, posts, reach and engagement, along with follower demographics and sentiment.

The service will subsequently be expanded to other social media platforms, with new features that include post scheduling and publishing, competitor analysis, keyword analysis and follower analysis. Available on a monthly or yearly subscription basis, the service will be available to marketers on the CastingAsia platform, alongside other self-serve functions for influencer marketing activities such as campaign creation, influencer and content management, influencer analysis, attribution and real-time reporting.

AnyMind CEO and co-founder Kosuke Sogo (pictured) comments: 'Social media and influencer marketing have gone hand-in-hand in recent years, and the ability to manage both aspects should be in the hands of the user. We are building more features to tie them closer together and ensure that marketers have full control over these now-essential areas of the marketing mix'.

Web site: www.anymindgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.