Zeta Launches Post-Covid Opportunity Explorer

New York-based marketing tech company Zeta Global has launched a real-time analytics and insights solution called Opportunity Explorer, designed to help marketers identify, segment and act on business growth opportunities arising post-Covid.

Zeta combines a proprietary consumer data set comprising 'more than 2.4 billion' identities (of which 750 million are deterministic) with artificial intelligence to uncover consumer intent, personalize experiences and drive business growth. The new Opportunity Explorer takes in demographic, behavioral and location data from this, integrates it in real time and creates a customizable, interactive display of 'actionable insights'.

The solution provides marketers with two customizable views: 'Market Insights', offering a 'holistic' view of macro-level industry intelligence, trending interests, and consumption patterns across products and competitors; and ad targeting-focused 'Consumer Insights', which promises to optimise ad spend with messages personalised by content, channel and time.

Commenting on the launch, co-founder, Chairman and CEO, David Steinberg (pictured) said: 'As the economy re-opens, marketers must keep in mind that there has been a tectonic shift in consumer attitudes and behavior, and our data-driven insights will enable them to make the right investments to emerge stronger'.

Web site: www.zetaglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.