Parrot Analytics Launches TV360 Data Tool

In the US, TV content demand measurement platform Parrot Analytics has launched a platform called TV360 which it says makes global demand data available for tens of thousands of TV shows, across all TV networks and OTT platforms worldwide, at a relatively low price.

Based in Beverley Hills, the firm uses audience behavior data sets - which include video streaming consumption, social media, blogger platforms, file sharing, and peer-to-peer consumption spanning 249 countries - to help clients understand global audience demand for television content. Available through a subscription model, the new TV360 combines content analytics and deep-dive reports and insights to uncover trends across more than 100 platforms in 38 markets. According to Alejandro Rojas, Director of Applied Analytics, the solution offers a 'thin layer' of the company's global TV data alongside insights from its team of analysts, at a fraction of the cost of Parrot's enterprise level tools.

CEO Wared Seger (pictured) comments: 'TV360 is designed with the individual user in mind, so even if colleagues are working remotely, they can obtain easy-to-understand data and insights to help them inform decisions along the entire content development and monetization lifecycle. Parrot Analytics is making available audience insights collected from over two billion people around the world to content creators worldwide'.

Web site: www.parrotanalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.