Acxiom Launches ConneCXions Portfolio

Data and marketing services company Acxiom has launched a portfolio of 'digital transformation solutions' called ConneCXions, combining its expertise in martech (including customer data platforms, identity and ethnical data use), with adtech applications.

Acxiom says the launch will help marketers reach people with 'relevance, respect and efficiency' in a world where the sheer number of platforms and apps available has created a 'madtech' problem for marketers. The ConneCXions portfolio is intended to solve this with solutions for audience insights and strategy, advanced media analytics, addressable advertising, digital platform services, and consulting and advisory services.

CEO Chad Engelgau (pictured) comments: 'Companies are now seriously considering how they gather, integrate and activate enterprise insights and are increasingly seeking more integrated solutions. The ConneCXions portfolio provides a truly connected digital transformation solution, with data-driven insights powering a brand's marketing intelligence, enabling better customer experiences that lead to business growth'.

Web site: www.acxiom.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.