V12 Launches 'Active Shopper Attributes' Solution

In the US, purchase intent specialist V12 has launched a solution called Active Shopper Attributes, to help brands reach consumers who have a high propensity to purchase their products and services within the next 90 days.

V12 comprises three sub-brands: customer data platform V12 Velocity; V12 Data, offering access to more than 215 million consumer contacts; and V12 Signals, which connects customer identities to mobile devices. The Active Shopper Attributes solution is part of the company's ConsumerPlus platform, which contains data on more than 260 million consumers. The new tool combines V12 Signals purchase intent data with the predictive learning power of the group's machine learning platforms to create audiences at mass scale. Sample audiences include automotive, automotive aftermarket, grocery and retail.

CEO Andy Frawley (pictured) comments: 'Most data compilers are using sources such as legacy magazine subscription data, white page data and survey data to create their data attributes and demographics. In comparison, our active shopper attributes are built using actual, in-market shopping activity, and are therefore much more predictive than data sets using historical data'.

Web site: www.v12data.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.