ThinkData and Prosper in Consumer Intent Data Deal

In Canada, data management platform ThinkData Works has partnered with consumer intent data provider Prosper Insights & Analytics, to provide clients with a better understanding of spending patterns, consumer happiness and impulsivity, while gaining insights into intent over time.

As part of the deal, Prosper's 19-year catalogue of consumer behaviour data will be available through ThinkData's Namara data marketplace. This includes data from Prosper's US Monthly Consumer Survey, conducted with more than 7,500 adult (18+) respondents and tracking how consumers are feeling about the economy, shopping behaviour and future purchase intentions.

Also included is Prosper's monthly Covid-19 consumer behaviour data; and data from the ProsperChina Quarterly, which polls more than 5,000 Chinese consumers aged 18 to 54 on topics including economic sentiment, purchase intentions and media usage. In addition, Prosper's consumer segmentation on over 300 specific retailers and 500 brands will be available through the Namara platform.

Prosper CEO Gary Drenik says the partnership will help get his firm's data in front of organizations that are looking to better understand the market. ThinkData CEO Bryan Smith adds: 'We know how impactful our consumer data is, and as businesses rebuild their models to accommodate a changing economy, anticipating where consumers are headed becomes critical. Prosper's focus on specific retailers and brands, plus the historical tail of their survey data, makes this data incredibly valuable to anyone trying to modernize the way they look at the market'.

Web site: www.thinkdataworks.com and www.prosperinsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.