'MeasureUp' Research Awards Launch in Australia

Online advertising trade association IAB Australia has launched the 'MeasureUp' Awards, which aim to showcase Australia's media research sector.

Media owners, platforms and technology companies are invited to enter, with the winners to be announced in October at the IAB 2020 MeasureUp conference. There is no cost to enter and submissions will be judged by senior media agency representatives. Judges will be looking for projects with 'clear results, translated into messages and action' for the digital industry, marketers, and advertiser. Entries will close on Friday 18th September, with judging to take place the week commencing 28th September.

Submissions are being accepted across four categories: digital media or cross media / ad research; digital media or cross media ad effectiveness case study with accompanying research; cultural / societal research; and consumer category or audience behaviour research. Projects can be of any budget - large or small - and must have been conducted by media owners, publishers, platforms, ad tech and/or martech organisations in the Australian market for the purpose of informing marketers, advertisers and/or advertising agencies. Studies first conducted from the beginning of 2019 onwards are eligible.

IAB Australia CEO Gai Le Roy (pictured) comments: 'We know having strong, robust research and proof driven case studies in market helps media owners, agencies and marketers. In a challenging year we think our industry needs a reason to celebrate great media research'.

Web site: www.iabaustralia.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.