Arctop Launches 'Anywhere, Anytime' Neuroscience Tech

In the US, neurotechnology specialist Arctop has launched an on-demand web platform called Neuos Eureka, which uses brain decoding technology to provide professionals in the entertainment and media sectors with insights about their audiences.

Arctop was founded in 2016 by neuroscientist Dan Furman and software engineer Eitan Kay, to create software that understands human brain activity. Described as a 'connective tissue' between the billions of neurons that make up the human brain and the operating systems of computers, the firm's Neuos headset technology transforms brain measurements into streams of data which can be used to assess emotion, attention and memory.

Producers and content creators using of the firm's first product, the Neuos Eureka platform, can select the content they wish to test, choose a diverse or niche audience through Arctop's Global Tester Network, analyze test results and evaluate insights. Arctop's research analysts then work with clients' creative teams to understand the brain measurements generated by test screenings, and apply the insights to optimize content for release. A Lite edition is also available for individual content creators, offering remote video and digital testing capabilities to provide insights based on the brain responses of real audiences.

Furman comments: 'Along with adding valuable feedback into the creative workflow, Neuos Eureka democratizes highly sophisticated neuroscientific tools that have been available to market leaders for audience testing for a long time but at premium cost. Ultimately, by enabling brain decoding to be done anywhere, anytime, we are opening a new frontier of audience understanding and brain-responsive entertainment'.

Web site: www.arctop.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.