Senior Moves for Synovate in Asia

Synovate has promoted Audrey Tan, currently MD of the Singapore office, to the new role of Executive Director - International Research. She will be based in Hong Kong and will report directly to Asia Pacific CEO Tim Balbirnie.

Ms Tan, who takes up the role on 1st May, has already been instrumental in managing major regional projects over the last 15 years. The Singapore office will now be managed by Asia Pacific Chairman Peter Snell.

Balbirnie says that the move recognises the increasing demand for multi-country research projects across Asia and beyond: 'With the ever-growing importance of China in world markets, more and more of our multinational clients are placing emphasis on research across this region... Audrey's role will be to develop new regional business and to work closely with these clients the whole way through the research process.

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All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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